Cannabis infused products made with high purity ingredients deliver a better consumption experience through improved efficacy and overall quality. Products like beverages require emulsified cannabinoids in order to ensure every sip is the same (i.e. potency, taste) and a rapid onset effect - a key factor in reliable and repeatable outcomes, and responsible consumption.
While you may not be personally growing and harvesting cannabis at a scale that would require this type of equipment, you may be interested in how cannabis is harvested. I believe that much like making informed food choices, we should know where our cannabis comes from, and “how it’s made”!
Building market leading brands in a nascent category involves a blend of savvy marketing, and disruptive product concepts.
This panel was featured as part of the education programming at Extraordinary Futures, an expo and event hosted by Cambridge House International in Vancouver, Sept 2019.